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If you could personally meet every voter, you would win, hands down. But since you can’t, you have to make tradeoffs.
Person-to-person contact produces the highest response of any campaign activity, by far. That’s why going door-to-door is so important. But it’s obviously the most time-consuming.
What if we de-automated some of our outreach, content, and campaigning? What if we focused on building trust, relationships, and engagement?
Conventional wisdom has held for years that Tuesday is the best day to send email newsletters. But new research will make you think twice.
Leaders are forged in moments of crisis, and your community needs your leadership now more than ever.