{"id":1053,"date":"2024-04-10T13:30:54","date_gmt":"2024-04-10T19:30:54","guid":{"rendered":"https:\/\/contactdrive.sitecenter.us\/?p=1053"},"modified":"2024-04-10T22:45:58","modified_gmt":"2024-04-11T04:45:58","slug":"have-we-automated-too-much","status":"publish","type":"post","link":"https:\/\/contactdrive.sitecenter.us\/have-we-automated-too-much\/","title":{"rendered":"Have we automated too much?"},"content":{"rendered":"
What if we have over-automated everything?\n
Online fundraising is broken, sales are challenging, and it’s all the same root cause: easy tools to send blast messages at high volume.\n
AI sales bots. SMS campaigns. Lots of noise, zero signal.\n
The most successful sales, fundraising, lead gen, and advocacy efforts today aren’t built on massive automations to reach massive audiences. They’re built on relationships. Authentic, trusted relationships.\n
I’m not saying we shouldn’t reach large audiences. Relationships can happen at scale, it just requires more careful, intentional content and value.\n